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Search Engine Optimisation

It is recommended to use schema.org to tell search engines how your news article are structured.

NewsArticle

On http://schema.org/NewsArticle you can see what information you can provide to search engines.

A new section within the NewsArticle schema allows you to specify if you are using a paywall or not. If you add the following example to your schema it will be compatible with the SmartWall.

"hasPart":
{
    "@type": "WebPageElement",
    "isAccessibleForFree": "False",
    "cssSelector": ".paywall"
}

Google

It is really important to avoid what google call "cloaking pratice". You can find more information about it here: https://developers.google.com/search/docs/data-types/paywalled-content